Featured Holiday/Event : Sweetest Day & Diwali

Each week we will do a feature post on the holiday/event of the week which encourages sending a card. 

This week we want to highlight on Sweetest Day and Diwali which both take place Saturday, October 21, 2006.

In 1922, Herbert Birch Kingston wanted to bring happiness to the lives of orphans, shut-ins, and others who were forgotten.  By distributing candy and gifts to the underprivileged he began Sweetest DaySweetest Day has become a day where you can express your appreciation for a friend and/or passion for your romantic love.  It is typically celebrated in the Northeast but it is gradually being recognized in the rest of the world.

ZeVin Creations really hopes you participate in Sweetest Day this year by taking on the concept of it’s origination — send a card to an orphan, shut-in to let them know they aren’t forgotten!  The project — Paying it Forward with a Card — is built upon this idea and we hope more people understand how the impact one card can play.


Diwali (also called Deepavali, दिवाली or दीपावली or தீபாவளி in Tamil) is a major Hindu, Jain, Sikh and Indian Buddhist festival/celebration. Known as the “Festival of Lights,” it symbolises the victory of good over evil, and lamps are lit as a sign of celebration and hope for mankind.  Diwali is celebrated by  lighting earthen “diyas” (aka lamps),  decorating the houses, bursting firecrackers and inviting near and dear ones to their households for partaking in a sumptuous feast. The lighting of lamps is a way of paying obeisance to god for attainment of health, wealth, knowledge, peace, valor and fame.   Most civilizations of the world recognize the importance of light as a gift of God. It has always been a symbol of whatever is positive in our world of experience.
Diwali is the most celebrated and largest gift giving and shopping festival in India. The tradition of exchanging gifts and shopping is quite prominent because Diwali is associated with prosperity.  So why not provide a special card with your gift to friend/family member that is celebrating Diwali.  ZeVin Creations will be posting a card on our site later in the week (we will post when they are up) — and will be participating in a Yoga Fullness Event in Louisville on October 22nd where we will have some more Diwali items.

Posted in Dates to Celebrate. Comments Off on Featured Holiday/Event : Sweetest Day & Diwali
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